Ministry of Hajj and Umrah · Press Release · AI Ethics Seal for "Nusuk AI" Service · 2026
Published:
The Ministry of Hajj and Umrah (MOHU) has been awarded the AI Ethics Seal by the Saudi Data and AI Authority (SDAIA) for its "Nusuk AI" service, in recognition of the Ministry's commitment to applying AI ethics principles, strengthening governance, and embedding the responsible and reliable use of modern technologies.
At a glance
- Issuing authority
- Ministry of Hajj and Umrah (MOHU)
- Scope
- A press release from the Ministry of Hajj and Umrah (MOHU) on the "Nusuk AI" service, part of the Nusuk application, earning the AI Ethics Seal issued by the Saudi Data and AI Authority (SDAIA).
What it requires
| Who | Obligation | By when |
|---|---|---|
| Ministry of Hajj and Umrah (MOHU) | Was awarded the AI Ethics Seal by the Saudi Data and AI Authority (SDAIA) for its "Nusuk AI" service | August 6, 2026 |
| Saudi Data and AI Authority (SDAIA) | Awards the AI Ethics Seal to public and private sector organizations to encourage adherence to AI ethical standards | — |
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What is the AI Ethics Seal earned by the "Nusuk AI" service?
The Ministry of Hajj and Umrah (MOHU) has been awarded the AI Ethics Seal by the Saudi Data and Artificial Intelligence Authority (SDAIA) for its "Nusuk AI" service. This recognition comes in appreciation of the Ministry's commitment to implementing artificial intelligence ethics principles, enhancing governance, and fostering the responsible and reliable use of modern technologies as part of its efforts to develop digital services for pilgrims, in alignment with the goals of Saudi Vision 2030 and the Pilgrim Experience Program.
What is the purpose of the AI Ethics Seal that SDAIA awards?
The AI Ethics Seal is awarded to public and private sector organizations to encourage adherence to AI ethical standards. It aims to raise awareness and promote the responsible utilization of AI products, guide them toward optimal applications, and incentivize mature practices related to the development of AI systems across the products and services delivered by these entities.
What does the "Nusuk AI" service provide to pilgrims?
The Ministry of Hajj and Umrah explains that the "Nusuk AI" service is one of the smart solutions within the Nusuk application. It provides a digital assistant that answers pilgrims' inquiries, guides them to appropriate services, and delivers information regarding Hajj, Umrah, and visitation, in addition to answering Islamic rulings based on official sources and a knowledge base built around the most frequently asked questions and fatwas, with support for more than 180 languages and a voice interaction feature. The service has benefited more than 320,000 users since its launch, with total interactions exceeding 1 million, including over 475,000 questions and answers in the past month.
How does "Nusuk AI" fit within the broader Nusuk digital app ecosystem?
"Nusuk AI" operates within the broader Nusuk digital app ecosystem, which features more than 130 services, supports more than 20 languages, and serves more than 51 million users across more than 190 countries, facilitating the pilgrims' journey and enhancing accessibility to digital services at every stage. The Ministry of Hajj and Umrah stated that it aims for "Nusuk AI" to become the primary digital companion for pilgrims and Muslims worldwide.
Frequently asked questions
Which authority awarded the Ministry of Hajj and Umrah the AI Ethics Seal?
The Saudi Data and AI Authority (SDAIA) awarded the Ministry of Hajj and Umrah the AI Ethics Seal for its "Nusuk AI" service, in recognition of the Ministry's commitment to AI ethics principles and governance.
How many languages does the "Nusuk AI" service support?
The "Nusuk AI" service supports more than 180 languages, alongside a voice interaction feature, to deliver information and answer pilgrims' inquiries.
How many users have benefited from the "Nusuk AI" service since its launch?
More than 320,000 users have benefited from the "Nusuk AI" service since its launch, with total interactions exceeding 1 million, including more than 475,000 questions and answers in the past month.
How large is the Nusuk digital app ecosystem that includes "Nusuk AI"?
The Nusuk digital app ecosystem features more than 130 services, supports more than 20 languages, and serves more than 51 million users across more than 190 countries.
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