RCU Launches ‘I Care’ Campaign to Celebrate and Protect the Cultural Heritage of Northwest Arabia

الهيئة الملكية لمحافظة العُلا تُطلق حملة 'أنا أهتم' للاحتفاء بالتراث الثقافي لشمال غرب الجزيرة العربية وصونه

RCU, the cultural custodian of northwest Arabia, has launched a new, inclusive heritage conservation campaign that aims to deepen and enrich the public’s knowledge, awareness, and desire to protect and uplift AlUla’s ancient history.

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