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Ministry of Hajj and Umrah (MOHU) · Press Release

"Umrah and Ziyarah Forum" Exhibition in Madinah Discusses the Future of International Connectivity Services and Facilitating Trips for Umrah Performers

معرض "منتدى العمرة والزيارة" بالمدينة المنورة يناقش مستقبل خدمات الربط الدولي وتيسير الرحلات للمعتمرين

No action neededAwareness

Digital services, modern technologies, transportation and international connectivity solutions, hospitality, and crowd management took center stage at the exhibition accompanying the third edition of the Umrah and Ziyarah Forum. Held at the King Salman International Convention Center in Madinah, the exhibition features the participation of more than 150 exhibitors, including government agencies, service providers, and non-profit organizations. The exhibition serves as an integrated platform bringing together key stakeholders in the Umrah and Ziyarah service ecosystem to showcase the latest solutions and initiatives contributing to the sector's development and the enhancement of the Guests of Rahman's experience. it presents an advanced model of integration across all sectors dedicated to serving Umrah performers and visitors. Technology and Artificial Intelligence solutions from participating entities stood out through the display of advanced digital applications focused on automating procedures, analyzing data, and improving operational efficiency. These tools support decision-making and raise the quality of services provided. Additionally, the exhibition features modern operational models within accommodation and hospitality services presented by relevant authorities. The presence of Umrah service companies is prominent, showcasing integrated packages and organizational solutions that facilitate the pilgrim's journey. This is alongside transportation and logistics companies presenting the latest smart mobility and crowd management technologies to enhance flow and movement efficiency between different sites. The exhibition also covers the health services sector through initiatives focused on the quality of healthcare and the readiness of medical services. Furthermore, it highlights sustainability solutions and environmental services centered on the optimal use of resources and improving the environmental impact at sites related to Umrah and Ziyarah. It also features qualitative projects within the real estate development sector addressing infrastructure improvement and capacity expansion, while entities responsible for certification and accreditation participate through platforms highlighting quality and compliance standards and their role in elevating service levels. The travel, tourism, and aviation sector has a remarkable presence at the exhibition accompanying the Umrah and Ziyarah Forum, showcasing international connectivity services and the facilitation of trips for performers, along with initiatives that enhance journey integration from the country of departure until the performance of rituals. Meanwhile, consumer goods and service providers participate with solutions that support and meet the diverse needs of visitors. The enriching cultural sector stands out with knowledge-based experiences reflecting the historical and civilized dimension of Madinah through modern interactive methods that deepen the visitor's experience. Technology and innovation companies are showcasing advanced solutions that contribute to building more efficient and sustainable future models. This is in addition to knowledge platforms, high-level dialogue sessions, and specialized workshops that facilitate the exchange of expertise, the review of best practices, and the exploration of cooperation opportunities between various entities. The exhibition includes areas for business, agreements, and workshops, among others, allowing visitors to explore the latest trends in the Umrah and Ziyarah ecosystem in line with the goals of Vision 2030. It also offers interactive experiences simulating the future of Umrah and Ziyarah services through advanced operational models and innovative solutions, reflecting the sector's evolution and supporting its direction toward improving service quality and enhancing the seamlessness of the Guests of Rahman's journey.

PublishedApril 1, 2026
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GazetteNot gazetted
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