Umrah and Ziyarah Forum 2026 Sessions and Workshops-Innovation and Advanced Strategies to Improve the Visitor Experience
جلسات وورش عمل منتدى العمرة والزيارة 2026- ابتكار وإستراتيجيات متطورة لتحسين تجربة الزائر
The Umrah and Ziyarah Forum 2026 serves as a leading global platform for exchanging expertise and charting strategic visions aimed at developing the service ecosystem for Umrah performers and visitors. In this year's edition, the forum pays significant attention to panel sessions and workshops focusing on the pillars of innovation, strategic planning, and enriching the visitor experience in line with the Kingdom's strategic directions to provide integrated services befitting the Guests of Rahman. The forum's activities include more than 160 diverse sessions, bringing together a group of business leaders, decision-makers, and specialized experts, in addition to representatives from government entities, technology companies, and the non-profit sector. These meetings aim to enhance integration between relevant parties, review global best practices, and formulate executive action plans that ensure the quality of services and the evolution of the Umrah performer and visitor journey. The accompanying workshops focus on applying practical solutions across various tracks of the ecosystem—starting from the pre-planning stage of the journey until the visitor's departure, covering the fields of crowd management, transportation, hospitality, and digital transformation. These workshops provide participants with the opportunity to explore modern operational models, exchange knowledge, and build strategic partnerships that raise performance efficiency and directly reflect on the quality of the experience. In the strategic track, the sessions seek to establish long-term targets for developing the sector by discussing public policies and operational plans and envisioning the horizons of innovation. This aligns with the ambitions of Saudi Vision 2030 and achieves the desired balance between operational efficiency and service excellence. On the sidelines of the forum, dedicated spaces are provided for concluding agreements and signing memoranda of understanding between local and international entities. This opens new horizons for sustainable cooperation between the public and private sectors and contributes to drawing a future roadmap for the Umrah and Ziyarah ecosystem. Through these diligent efforts, the forum embodies the Kingdom's direction toward building an innovative and sustainable ecosystem for serving the Guests of Rahman, based on standards of quality and efficiency, and strengthening the Kingdom's position as a leading global destination in providing distinguished spiritual and tourism experiences.