"Environment" Launches the "We Fast and We Last" Campaign within the Targets of the Saudi Green Initiative to Transform Ramadan Practices into Sustainable Environmental Impact
"البيئة" تطلق حملة "نصوم وتدوم" ضمن مستهدفات مبادرة السعودية الخضراء لتحويل الممارسات الرمضانية إلى أثر بيئي مستدام
The Ministry of Environment, Water and Agriculture, through its environmental awareness initiative, launched the "We Fast and We Last" campaign for 2026 under the targets of the Saudi Green Initiative, aiming to turn Ramadan behavior into sustainable environmental impact by promoting resource conservation and reducing food waste and pollution. The campaign targets individuals, businesses, the third sector, umrah performers, and visitors through digital content, awareness videos, and guidance materials, with messages on responsible consumption, water conservation, marine environment protection, and donating surplus clothing.
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