"Environment" Bolsters Its Awareness Efforts by Launching the "Goodness of Our Land" Campaign to Encourage Consumption of National Food Products During the Blessed Month of Ramadan

"البيئة" تعزز جهودها التوعوية بإطلاق حملة "خير أرضنا" لتشجيع استهلاك المنتجات الغذائية الوطنية خلال شهر رمضان المبارك

The Ministry of Environment, Water and Agriculture launched an awareness campaign under the slogan "Goodness of Our Land" coinciding with the approach of Ramadan 1447 AH, aimed at encouraging consumption of national agricultural and processed food products. The campaign promotes domestic content such as dates, red meat, olive oil, dairy products, honey, poultry, millet, and citrus, highlighting their quality and nutritional value. It also aligns with Saudi Vision 2030 targets for a sustainable agricultural sector and supports farmers, producers, domestic income, and food security. The campaign runs alongside intensive field inspection tours by Ministry teams on public markets and slaughterhouses across the Kingdom to ensure food availability, safety, and regulatory compliance.

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