The General Authority for Media Regulation participates in the global event IGNITE THE ADS
الهيئة العامة لتنظيم الإعلام تشارك في الحدث العالمي IGNITE THE ADS
The General Authority for Media Regulation announced its participation in the IGNITE THE ADS exhibition, held at King Abdullah Financial District (KAFD) in Riyadh from 28 to 31 May, after having toured more than 20 cities worldwide over twenty years. The Authority dedicated a pavilion to inform visitors about its permit and regulatory services for the advertising sector and to allow media professionals to register directly on-site. It participates as the official media umbrella for the Kingdom's media sector in the event's seminars on marketing and advertising technologies and digital marketing strategies, and aims to raise awareness among advertising workers (e.g. photographers, directors, designers) of the need for professional registration, and among individual advertisers of the need to obtain a licence before advertising on Saudi platforms. The exhibition, held periodically worldwide since 2004, draws up to 50,000 visitors annually.
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