The General Commission for Audiovisual Media and the Advertising Industry Council launch the television audience measurement service in the Kingdom
الهيئة العامة للإعلام المرئي والمسموع ومجلس صناعة الإعلان يطلقان خدمة قياس جمهور التلفزيون في المملكة
The General Commission for Audiovisual Media and the Advertising Industry Council announced assigning Media Rating Company (MRC) to provide a television audience measurement (TAM) service in the Kingdom, with Nielsen selected after a competitive process to build the service. The Authority stated it led the project to provide reliable, high-standard data supporting the growth of the media and broadcasting sector, noting Nielsen covers 40 markets globally. The company began operational preparations, with initial data to be available before the coming month of Ramadan, and the service will for the first time include digital measurement of OTT internet broadcasting.
Saudi regulatory updates, in one morning brief
Bawadir tracks what Saudi regulators issue and delivers what needs your attention each working morning. Your email is all we ask for.
Free. One click to unsubscribe, any time.