← Back to the brief
Original PDF ↗
General Authority of Media Regulation (GAM) · Press Release
The Advertising Industry Council Approves "TAM Saudi Arabia" for Measuring Media Content Viewership
مجلس صناعة الإعلان يعتمد "تام السعودية" لقياس مشاهدات المحتوى الإعلامي
No action neededAwareness
During its 2024 annual meeting held at the headquarters of the General Authority for Media Regulation, the Advertising Industry Council announced the approval of the 'TAM Saudi Arabia' project as a national standard for measuring media content viewership rates in the Kingdom. The project provides accurate and reliable data in line with the highest global media industry standards, supporting the Kingdom's media sector in line with the goals of Saudi Vision 2030.
PublishedDate unconfirmed
Effective—
GazetteNot gazetted
Saudi regulatory updates, in one morning brief
Bawadir tracks what Saudi regulators issue and delivers what needs your attention each working morning. Your email is all we ask for.
Free. One click to unsubscribe, any time.