The Media Rating Company sets the final quarter of the current year 2022 as the official launch date for the "Tam" project to measure television viewing trends in the Kingdom

شركة التصنيف الإعلامية تحدد الربع الأخير من العام الحالي 2022 موعداً رسمياً لإطلاق مشروع "تام" لقياس توجهات مشاهدي التلفزيون في المملكة

The Media Rating Company (MRC) stated it intends to launch the "Tam" service to measure television viewership rates in Saudi Arabia during the final quarter of 2022. This was announced during a meeting held by the company on the sidelines of the Advertising Industry Advisory Council at the Ritz Carlton hotel in Dubai, chaired by Engineer Israa Aseeri, CEO of the General Commission for Audiovisual Media.

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